In his previous posts, Gerhard Dust talked about what motivated him to set up his business and discussed the personal challenges he has encountered and the issues his company has had to deal with as his business developed. In this, his final blog post, Gerhard talks about the human desire to leave a lasting legacy, and gives us his six golden rules of entrepreneurship.
This is my last blog for the time being and, frankly, I would have liked to talk more about PolyCare. How environmentally friendly our invention is; how we are able to finish houses in a few days; how it can be made using only desert sand; and how inexpensive this solution is. Of course you can still find all of this information on our website. But today I want to talk about entrepreneurship and what an entrepreneur actually is. You see, I have often been asked a very direct question that goes something like this….
“Gerhard, at your age and time of life, why did you start this business?”
Some might find this quite rude, but actually it lies at the heart of what inventors and entrepreneurs are about. The simple answer is that every person dreams of doing and creating something that will stand the test of time – something great that will outlast them and benefit mankind. Doesn’t every person with even a gram of compassion carry a dual responsibility: on the one hand towards his fellow human beings and, on the other, towards the generations to come? My partners and I founded PolyCare because we recognised that affordable housing world-wide is no longer achievable for more than a billion people through the use of traditional building technologies. We might be of retirement age, but that doesn’t mean we have lost the ability to dream and to wish for a better world. A world where an ordinary person can build their own home; where the money needed to do this doesn’t leak away into the coffers of the multinationals; and where a home is more than a shabby tent made of plastic.
Sometimes we joke and say that we are like the elderly people in the blockbuster RED. Our definition of RED is slightly different: Retired, Experienced and Dedicated. I admit that we are proud that our solution has been described as one of the most important inventions of recent times and that it could provide millions of people with quick and inexpensive housing worth living in. So far, for us this has meant endless work, many sleepless nights and often-severe worries about money, technical solutions and bureaucratic hurdles. But we do not regret any of it. Many believe that we have transformed a good idea into reality and we have gained many supporters and friends in the process. So we are proud of what we have achieved so far, but there is still much to do. You see, being an entrepreneur can often be its own reward and this is especially true when it is also economically successful. But an entrepreneur does not have to become rich to be happy. If we provide the means to make the world just a little bit better, then that will be reward enough. These old REDs will be able to approach the ultimate finishing line knowing that they have made a difference. What could be more motivational than that?
The last six years with PolyCare has certainly taught me some golden rules. These are my golden rules for entrepreneurship:
- Fairness – always treat employees and business partners how you would like to be treated. Friends are more valuable than enemies.
- Dreams – everyone has the right to change the world. Be brave and set yourself goals that are as big as your confidence will allow, but make sure that you are practical about what is achievable.
- Planning – don’t leave things to chance. Plan your steps carefully, review them constantly and always have a plan B.
- Develop the team and yourself – look beyond your horizons and learn from others. Invest time in networking. Don’t be afraid to ask for help and lean on the best people you can find.
- Commercialise – the best invention is useless unless you can sell it. Everything revolves around the benefits to your customers. Make sure it provides benefits for them.
- Team – if you need staff, get the best people, share your vision with them and continually motivate them.
I wish you all success on your entrepreneurial path. Follow your dreams with courage and confidence and don´t be put off by small setbacks.
And finally…..believe in yourself.
Gerhard DustI am grateful that you have read my blog and I am grateful for the interest that you have shown in our solution. Now this technology must reach the people in need. I ask you with all my heart for your support… please spread the word about this invention to the world. Tell your friends via Twitter, Facebook or e-mail. Let UNHCR and others know that there is a cheaper more practical and ethical alternative to the use of containers in the desert for refugees and for worldwide affordable housing.
Your words might just fall on the ears of the right person at the right time, and that could change the lives of millions.
Best of luck to you all.